Marketing Management Blog: Time to Reflect

Marketing Management Blog: Time to Reflect: Well, that didn't go according to plan... My last blog post detailed our group's overall strategy for Periods 3-7 of our Pharma...

Marketing: Week 9 - 6 hours of Group work, 3rd place...the we...

Marketing: Week 9 - 6 hours of Group work, 3rd place...the we...:         This week had more group work than reading, as in no reading just group work. This is fine because my group is pretty cool....

Kel's Marketing Sense: Implementing the Plan: Periods 3-7

Kel's Marketing Sense: Implementing the Plan: Periods 3-7: Hello Readers! This week was all about implementing out market plan into Pharmasim.  We stayed pretty close to our plan, but we realiz...

Marketing Management: Week 6 - Simulation Periods 1 & 2

Marketing Management: Week 6 - Simulation Periods 1 & 2: I felt our team did a great job communicating for the decisions within Periods 1 & 2.   We decided to just use the Kodiak team discussi...

Marketing 640: Special Decisions

Marketing 640: Special Decisions: For the first two periods of the Pharmasim simulation, the team was prompted with a series of "special" decisions or incidents. Th...

Marketing Management Blog: MBA at WNEU

Marketing Management Blog: MBA at WNEU: Something that I touched upon in one of my class discussion posts this past week was a concept introduced to us in Lehmann and Winer's b...

Marketing Blog: Consumer Analysis: Know Your Customer!

Marketing Blog: Consumer Analysis: Know Your Customer!: Happy August! We started the week with some assignments and discussion around consumer analysis. Now to me, the sound of it seems quite si...